Presentation Synopsis

Creativity: The Strategic Tool of the 21st Century

Tania's presentation will outline why creativity has become our most endangered species, and why it is more important now than ever before. She will explain why is creativity the strategic tool of the 21st Centrury, and how it leads to improved wellbeing, social inclusion, innovation, leadership, productivity and transformation. Tania will discuss why diversiy is critical to unleashing the crative potential of individiuals and organisations, and how we can develop a culture where creativity and innovation can flourish.

Background

Tania de Jong AM is a leading Australian soprano, social entrepreneur and international keynote speaker on leadership, creativity and innovation. She founded Creativity Australia and Creative Universe and works with disadvantaged communities through the 'With One Voice' choir social inclusion programs. Tania presents keynote speeches and leadership programs and performs internationally with her group Pot-Pourri who have toured overseas on over 40 occasions and released 7 Cds. She is Founder of Music Theatre Australia Entertainment & Events. She is also Founder and Executive Producer of Creative Innovation Global presenting the acclaimed Ci2010, Ci2011 and Ci2012 conference events.

She has a Bachelor of Law (Honours) from the University of Melbourne and is a graduate of Victorian College of the Arts. She was appointed a Member of the Order of Australia in June 2008 for her service to the arts as a performer and entrepreneur and through the establishment and development of music and arts enrichment programs for schools and communities.

Through her work, Tania has received numerous awards including Ernst and Young Australian Social Entrepreneur of the Year as Founder of The Song Room, A Churchill Fellowship, and was named Brainlink Woman of Achievement in 2009. She was a Finalist in the Telstra Business Women's Awards and was inducted into the AGSE Entrepreneures Hall of Fame at Swinburne University.

Presentation Synopsis

Ideation as part of the innovation processes is often perceived as a 'miracle' and few structured approaches beyond creativity techniques guide the derivation of innovative practices. This presentation will position ideation in the context of three drivers for innovation, ie. problems, constraints and opportunities. A framework consisting of enhancement, utilisation, derivation and creation will be presented which facilitates the generation of innovative solutions without relying on pure creativity. A focus will be on how patterns, principles and evidence can be used in the idea generation process. The presentation will propose 'inspiration as a service' as a possible pathway for the innovation community.

Background

Dr Michael Rosemann is Professor and Head of the Information Systems School, Queensland University of Technology. In this role, he has been instrumental in securing the Woolworths Chair in Retail Innovation and the Brisbane Airport Corporation Chair in Airport Innovation within this School.

Dr Rosemann is the author/editor of seven books, more than 200 refereed papers, Editorial Board member of ten international journals and co-inventor of US patents. His publications have been translated into German, Russian, Portuguese and Mandarin. He is a regular invited keynote speaker at global conferences.

His research projects received funding from industry partners such as Accenture, Brisbane Airport, Infosys, Rio Tinto, Queensland Government, SAP, Suncorp and Woolworths.